The first permanent us theater to exclusively exhibit movies. Mar 18, 2011 early buzz for spurlocks greatest movie ever sold has been quite positive, and the actual pic shouldnt be as difficult to understand while watching it versus analyzing its multiple layers of meaning. The idea of using commercial advertising in public schools. Apr 22, 2011 in the greatest movie ever sold actually titled pom wonderful presents. How did businesses in sao paelo have to change businesses. The money went to the citys police department budget. What pa town for 60 days, beginning april 27, 2011, officially changed its name to the movie title to help promote the film.
Apr 21, 2011 morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. Mar 21, 2011 boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Although many seniors report that their lives are more satisfying than ever. Morgan spurlock makes documentary film and tv that is personal, political and, above all, deeply empathetic. The greatest movie ever sold media is everywhere, it became a part of our life. It is a movie about making a movie paid for by product placements. When everlarger sums are spent to make and market everfewer, everbigger movies, and those. So what happens in the greatest movie ever sold, is that everything from top to bottom, from start to finish, is branded from beginning to end from the abovethetitle sponsor that youll see in the movie, which is brand x. France emerged as the greatest ally for the americans during the. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system.
At the 2011 hot docs opening and canadian premiere screening of morgan spurlocks pom wonderful presents the greatest movie ever sold the peppy logoclad filmmaker told the audience his film will have the effect of changing the way we look at advertising, tv, and films. The greatest movie ever sold 2011 plot summary imdb. Fascinated by the ubiquity of advertising, documentarian morgan spurlock decides to make a film solely financed by product placement. The greatest movie ever sold is a look at product placement, completely funded by product placements. Youre going to see the whole thing take place from beginning to end. Assembles the film so that the audience will never see imperfections.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. The greatest movie ever sold official trailer 2011 youtube. Pinocchio 1940 was voted the best animated movie ever made in a 2014 poll of animators, filmmakers, critics, journalists, and experts conducted by time out whats opera, doc. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. Morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps. Early movies consisted of movement recorded by one continuous camera shot. Selling morgan spurlocks greatest movie ever sold the. What product was prominently featured in the film but did not pay for the promotion. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. The premise of the greatest movie ever sold is a limp one.
The best movies tend to be both entertaining and leave you with food for thought, so spurlocks latest looks to be on the right track in that. Teacher notes united states history georgia standards. Michelangelo buonarroti, the greatest of the italian renaissance artists, is born in the. All the brands have so much influence over the movie and the filmmaker is scared that he will no longer have control over his content. Art, literature, and film history 1475 michelangelo is born. So what happens in the greatest movie ever sold is that everything from top to bottom, from. The greatest movie ever sold official trailer 2011. The greatest movie ever sold quotes morgan spurlock. Advertising at the edge of the apocalypse transcript media.
A spec script is a script written without being commissioned or bought, on the speculative hope that it will be sold. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids, which is mostly apple and grape. Qualifizierte bestellungen werden kostenlos geliefert. Instead, with ever increasing frequency, these films are considered part of a larger. In one scene, spurlock consults an analyst to see what his brand personality is. Why do they want to be partnered with spurlock and appear in the film. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom.
M24 k3 hdpk julia snyder learn with flashcards, games, and more for free. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Adv 318j class notes dudo spring 2015 flashcards quizlet. Explain the statement hes not selling out, hes buying in with regard to morgan spurlocks the greatest movie ever sold 2011 hes technically not selling out because he bought his way in to studio filmmaking. For the greatest movie ever sold, spurlock whores himself out bigtime. The greatest movie ever sold trailer will mess with your. The greatest movie ever sold to be bluntly honest, i dont care much for morgan spurlock. All outside advertising was banned because it took over too much of city, 99% positive feedback from the greatest movie ever sold.
In the greatest movie ever sold actually titled pom wonderful presents. What are some similarities between the introduction to the attention merchants and the greatest movie ever sold. Morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. The greatest movie ever sold is highly entertaining, and at times, laugh out loud funny. The greatest movie ever sold, spurlock sets his cultural insights on a new target. Enter your location to see which movie theaters are playing the greatest movie ever sold near you. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. Though many of the companies he contacts decline to participate, spurlock gains support from businesses such as jetblue airways and ban deodorant.
What band created the theme song called the greatest song i ever heard for the greatest movie ever sold. Also sign me up for fanmail to get updates on all things movies. Is morgan spurlock buying into film branding or superselling. The greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. The greatest movie ever sold documentary is hilarious.
A definite musthave to be the most organized student ever the homework. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement. Aging and the elderly introduction to sociology 2nd. Personal selling, public relations, advertising, greatest.
The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The greatest movie ever sold, is the best and most depressing thing. The sheer shock factor of what he was placing within the commercial the stacked breasts and tented pants was not something i expected him to give as a real pitch for an advertisement. Racial classifications are thus never simply given by. Package includes prereading and postreading questions and answers for pom wonderful presents.
The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. Mar 05, 20 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Is morgan spurlock buying into film branding or super. Mar 15, 2011 that the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. A documentary about branding, advertising and product. Early buzz for spurlocks greatest movie ever sold has been quite positive, and the actual pic shouldnt be as difficult to understand while watching it versus analyzing its multiple layers of meaning. The greatest movie ever sold movie trailers itunes. Brand selection for this movie is ultimately the most important aspect of this film because in the end, the sponsors paid for this movie. Kaufen sie the greatest movie ever sold gunstig ein.
The impact of film on society handout 8 flashcards quizlet. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and profitability. So what happens in the greatest movie ever sold is that everything from top to bottom, from start to finish, is branded from beginning. Its true, as greatest movie makes clear, that filmmakers cede a certain, minor amount of. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and blu. The films slogan is hes not selling out, hes buying in. Each year, britdoc gives out impact awards to five documentaries for having the greatest impact in society. The greatest movie ever sold documentary is hilarious and. While the films have sold a lot of movie tickets, the box office income is. The greatest movie ever sold, once struggled for sponsors. Spurlock wanders through a city landscape that feels strangely.
The greatest movie ever sold 1 in the opening scene, morgan spurlock director pitches his idea for a new film to numerous advertising executives. Morgan spurlocks take on product placement, pom wonderful presents. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie. Describe the impact of radio and movies as a unifying force in the national culture. The city of altoona, pennsylvania was paid to change its name to pom wonderful presents. Morgan spurlocks the greatest movie ever sold might be the.
Start studying personal selling, public relations, advertising, greatest movie ever sold, direct marketing. The connection to the movie and the city is from a local convenience store chain sheetz from altoona appears in the movie as one of morgan spurlock s sponsors for the film. Mar 29, 2011 the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. Spurlock, trying to finance his movie, decides to try to make the documentary iron man 2 by having corporate sponsors pop up. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday.
This movie is evidence for how messed up marketing is. We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us. In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising. Scottish filmmaker 18981972 is considered the father of documentary film and is. The greatest movie ever sold isnt telling us anything we dont already know. Greatest movie ever sold essay sample in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Morgan spurlocks the greatest movie ever sold might be. Assignment 2320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. However, in a fabulous twist, the filmmaker partners with the very brands and advertisers he hopes to examine in order to make the very.
The greatest movie ever sold 2011 the video itself is available from the media education foundation. The greatest movie ever sold trailer will mess with your mind. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. May 03, 2011 so the movie will be called the greatest movie ever sold. The population of oldold women are the cohort with the greatest needs for. Join the campaign for a commercialfree childhood and help put an end to childtargeted marketing. Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it. View test prep study guide questions greatest movie ever sold. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film.
For example, perhaps you dissolved a childhood friendship, sold your car, or got a bad haircut. Pbs produced a film entitled, the war that made america about the french. While using brands in film promotion is not new for hollywood, it certainly. The key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what morgan spurlock had to achieve in order to make the greatest movie ever sold. Selling morgan spurlocks greatest movie ever sold the new. The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. Essay greatest movie ever sold 1167 words bartleby. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist.
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